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Starters+Startups: From Napkin Idea to Reality-Best Practices or Innovation

Thursday, November 3, 2011 from 6:30 PM to 8:30 PM (ET)

New York, NY

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird   more info Ended $15.00 $1.37
General Admission   more info Ended $20.00 $1.49
Do It In Person Two Fer Package   more info Ended $20.00 $0.00
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Event Details

From Napkin Idea to Reality: Best Practices or Innovation. What drives your business to its current success?

"Most people think innovation is all about ideas, when in fact it is more about delivery, people, and process. Entrepreneurs looking to innovate need to understand the execution challenge if they expect their startup to carve out a profitable niche in the marketplace, and keep innovating to build and maintain a sustainable competitive advantage." - Vijay Govindarajan

SCENEPR invites you to WeCreate NYC to join the discussion as we explore the ideas and execution behind some of today's most innovative companies.

 

Attendees will receive 25% off Do It In Person's Holiday Season Kickoff - Networking For Entrepreneurs, Investors and Small Businesses

Our Moderator

Jodi Jefferson
Website: www.about.me/jodijefferson

Jodi Jefferson performs business development and talent acquisition for New York City's cutting edge companies as a lead recruiter for WorkBridge Associates. She advises clients on staffing and building organizational culture while recruiting and representing digital and web engineering talent, from recent college grads to CTO's.

Passionate about entrepreneurship, social media, marketing, events, mentoring, networking and making connections. Jodi transitioned from co-founder and managing partner of Maxum Appraisal Solutions, a real estate appraisal firm to pursuing her passions and incorporating her strengths. She is also the founder of SurfCraft NY, a seasonal kids art program and babysitting service in Montauk.

In between her two worlds of NYC tech and Montauk kids, she's chasing after her two daughters and learning how to surf!

Website: www.about.me/jodijefferson
Twitter: @jodijefferson

Our Panelists

Jason L. Baptiste
CEO/Founder, Onswipe
http://onswipe.com/

Jason L. Baptiste is the CEO and Co-Founder of OnSwipe, which provides a platform for easy and engaging magazine style publishing and advertising on tablet devices. Jason is an author currently writing a book on entrepreneurship for the Portfolio imprint of the Penguin Publishing group, and is a co-author of On-Startups

Website: http://www.jasonlbaptiste.com
Twitter: @jasonlbaptiste

Danya Cheskis-Gold
Community Manager, Skillshare
http://www.skillshare.com/

Pre-Skillshare, Danya recruited hundreds of college students from across the country to join Teach For America, a national movement to end educational inequity. She designed the trainings for TFA's countrywide campus intern program and led the connectivity efforts for the recruitment team staff. In her free time, she serves on American Jewish World Service's young leadership Steering Committee and hosts potlucks, sends out music blasts, and gives advice on getting what you want (whether mid-century furniture or a career change). Danya graduated from Washington University in St. Louis with a degree in Anthropology, Spanish, and Music.

Twitter: @danyacg
Blog: http://danyaneering.wordpress.com/

 

Brandon Evans
CEO/Founder, Crowdtap
http://www.crowdtap.com

Brandon is a founder and the CEO of Crowdtap - the Influencer Marketing Platform that enables leading brands and agencies to easily identify and activate crowds of influential consumers. Crowdtap's gamified platform excites brand influencers to participate in a variety of marketing activities that drive brand insights, innovation and peer-to-peer marketing via social channels on and offline.

Brandon's work has spanned three successful startups, as well as the development and execution of results-driven social marketing strategies for the likes of Pepsi, Microsoft and P&G. Previously he was Mr Youth's Chief Strategy Officer and Managing Partner. In his 5 years there, Brandon helped to build the agency from 3 to over 120 employees and established Mr Youth as the leading social marketing agency. In 2010 Mr Youth was named one of Fast Company's Top 10 Most Innovative Marketing Companies and Mashable's Social Media Agency of the Year.

One of the pioneers in word-of-mouth and social media marketing, Brandon is well-versed in emerging technology, consumer collaboration, and the evolving marketing landscape. He invented the Brand Influence metric, designed to help marketers understand cross-channel media buys and is a frequent writer on a variety of trade publications. He is an experienced speaker and has presented at numerous conferences and events, including OMMA Social, Influence 10 Conference, WOMMA, Gamification Summitt, and AAF's ADmerica.

Brandon is a graduate of McCombs School of Business at The University of Texas at Austin.

LinkedIN: http://www.linkedin.com/in/brandonevans
Twitter: @brandone

Peter Lehrman
CEO/Founder, Axial Market
https://www.axialmarket.com/

Peter is founder and CEO of Axialmarket, the online network for the private markets connecting buyers, sellers and advisors of privately held companies. Prior to forming AxialMarket, Peter held positions in private equity at SFW Capital Partners and was part of the founding team at Gerson Lehrman Group, where he helped build the firm’s dominant global marketplace for on-demand business expertise. He went to UVA undergrad and got an MBA at Stanford Business School. His professional career has been substantially dedicated to building high-value technology-powered B2B marketplaces where many thought they couldn’t exist. As a youth, Peter competed on the American National Motocross Tour. His passions include startups, studying the history of American entrepreneurship, angel investing, motorcycles, wakeboarding, and golf.

The Hosts

SCENEPR is a business network created for successful business owners, professionals, senior level executives and entrepreneurs. Our primary purpose is to unite & educate, initiate professional dialogue, spark thought provoking conversations and create opportunities for professional growth. We work with entrepreneurs & business professionals from art/photo, music, fashion, eco/green, social/digital media, finance, and film.

Becoming a Member is both FREE & EASY. Click HERE to Sign Up!

Twitter: @sceneprnyc
Facebook: http://www.facebook.com/scenepr

WeCreate NYC

Website: http://www.wecreatenyc.com

WECREATE NYC is deliberately choosing the word workspace as it is a more open than office space or coworking. For us it refers to both a physical and mental space. Our space uses brain technology to both provide a space that is neurochemically primed but also provides new tools to make better use of our brains.

We are moving to a new 'humanist economy' which means that we have to re-learn how to work together, create businesses that offer value, and solve complex humanitarian problems. The old tools, which were used to build the past economy cannot be transferred and we need psychical spaces that encourage the sharing of new knowledge plus brain technology that offers new tools.

WECREATE NYC is a place to innovate, collaborate, and grow a sustainable business.

Through an innovative idea, supportive knowledge, and a pool of contacts, setting up a business can become tangible and accessible.

Twitter: @WECREATENYC
Facebook: http://www.facebook.com/WECREATENYCLTD

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When & Where



WeCreate NYC
58 East 11th Street
8th Floor
New York, NY 10003

Thursday, November 3, 2011 from 6:30 PM to 8:30 PM (ET)


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Hosted By

SCENEPR



SCENEPR is a business network created for successful business owners, professionals, senior level executives and entrepreneurs. Our primary purpose is to unite & educate, initiate professional dialogue, spark thought provoking conversations and create opportunities for professional growth. We work with entrepreneurs & business professionals from art/photo, music, fashion, eco/green, social/digital media, finance, and film.